By Allan Gardyne
CEO of AssociatePrograms.com
(Reprinted from the Associate Programs Newsletter.)
Like me, you've read a lot of hype about various affiliate programs. Here's one in which I achieved 71 sales in two days.
If I can do it, you can.
This is what a section of my e-mail in-box looked like last night – a neat stack of e-mails, all with the same heading:
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
This morning, over and over, the same message kept arriving... even more frequently...
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!
Congratulations, another sale!....
...and the messages kept on pouring in all day...
When I began writing this newsletter, I'd sold 56 copies of SiteSell's brand new product, Make Your Words Sell!, and earned a 25% commission on each sale.
I've just checked my online stats again. I've now sold 71 copies.
So, how did I achieve so many sales so fast, when "Make Your Words Sell!" has only just been released?
That's the magic of the SiteSell affiliate program.
I didn't do ANYTHING to sell that book.
That's right. Truly. I didn't lift a finger. I haven't begun promoting "Make Your Words Sell!" yet.
It's a four-volume work and I haven't even finished READING every chapter yet. (But from what I have read, I'm not at all surprised that it's selling like hotcakes.)
So, how did I get those sales?
I'm going to reveal a few things I've never made public...
It all began last year when I took a calculated gamble and switched a large proportion of my promotional efforts over to promoting SiteSell's first product, Make Your Site SELL!.
If you've been receiving the Associate Programs Newsletter for a while, you'll know that I've been promoting SiteSell's products heavily - so heavily that I've risked offending my readers - and some of you have told me so, very bluntly.
In fact, about 200 readers unsubscribed last week after I published a Special Edition reviewing SiteSell's Dynamic Pricing. (If I'd read "Make Your Words Sell!" I would have known I was making a big mistake using "Special Edition" as the title.)
I knew promoting SiteSell heavily was a risky strategy. I believed the program had fantastic potential, but I wasn't sure if I'd be able to convince my website visitors and newsletter readers. A lot of people aren't interested in building equity, in building a business which will be worth something one day.
I'd been studying affiliate programs since 1997. I'd done my research carefully and I'd spent many hours on the phone to SiteSell's President, Ken Evoy. I was convinced his strategy of OVER-delivering, paying lifetime commissions and providing intensive support for affiliates was the best strategy on the Net.
So I took the calculated gamble.
A year ago I was earning some very useful commission checks from Corey Rudl . You don't need many sales when the commission is a generous $65 per sale. In comparison, Ken's first product, Make Your Site SELL! which costs under $20, was paying only about $5 per sale.
When I switched to promoting "Make Your Site SELL!" my sales volume rose but because I was earning only $5 each time instead of $65, my income declined sharply.
For quite a while, I wondered whether I'd made a wise decision.
Should I switch back to promoting Corey's course? After all, it's also jam-packed with useful info and although it costs a lot more, it's still great value for money.
It was a tough decision. I must admit I had a few doubts. Some people rubbished me on my own message board.
"I've made the best decision for the long term," I told my wife, Joanna, who keeps a sharp eye on the commission checks. "You'll see. Just wait till those lifetime commissions start to take effect."
I wasn't making quite as much money as I once did, but I stuck with it...
And that's how I achieved those 71 sales...
Ken Evoy's SiteSell affiliate program pays affiliates lifetime commissions.
I'm sure a lot of merchants and affiliates of other programs haven't really figured out just how important SiteSell's lifetime commissions are.
If you're an affiliate and the customer buys a product, such as "Make Your Site SELL!" that customer is yours for LIFE.
Ken's business philosophy is to OVER-deliver. He believes in giving his customers far better value than they could ever expect to receive.
So EVERY product Ken produces sells well – and that means more lifetime commissions for his affiliates – for you and me.
When Ken announced his second product, "Make Your Knowledge Sell", I immediately achieved a rush of sales.
My income picked up very nicely indeed. SiteSell soared to the top spot on my Top 10 list of best-sellers. (It's now in number two spot.)
Then SiteSell launched "Make Your Price Sell". I received another flurry of sales.
Now he has launched Make Your Words SELL!... and it looks as though my revenue stream is turning into a river.
All SiteSell's products appeal to website owners, but judging by sales yesterday and today, "Make Your Words Sell" - which is being sold using Dynamic Pricing - will be SiteSell's best- selling product yet.
Of course I didn't really "do nothing" to achieve those sales. Don't believe anyone who says you can make money on the Net by doing nothing. Earning money is hard work.
It's only AFTER you've done the hard work that it all seems so easy.
Then this happens...
Ken announces his latest product to his customers, to his affiliates, and to people who have merely signed up for one of his newsletters. He lists all the benefits of his product.
Among those people are "my" customers, ones who have previously bought through my referral link. They're delighted with the product they bought, so they buy the latest product – and I receive the commission.
Then Ken thanks me, and puts money in my bank account.
Does YOUR favorite affiliate program help you that way?
Wouldn't it be wonderful if Amazon.com's program did?
While we're waiting for that to happen – and for the next Ice Age – I strongly recommend you join Ken's program.
If you have already joined the SiteSell program - and I know many of you have - but haven't been promoting its products much lately, pause for a moment and ask yourself:
What is the lifetime value of a SiteSell customer going to be worth in commissions to an affiliate?
$100? $700? More?
I don't know. No one can know. However, we do know that SiteSell is producing a steady stream of products which are incredibly good value for money, so we can feel good about promoting them.
EVERY website owner needs them. That means there's a huge market for them – lots of potential buyers for us to sell to.
So there are lots of opportunities for you to start earning those lifetime commissions, and start receiving some really good commission checks.
Get started now on the track to lifetime commissions and decent sized affiliate checks.
You can join the program here.
If you're new to all this, the best way to get up to speed is to take Ken's FREE Affiliate Masters course.
To get it, just send a blank e-mail to
makemytams@sitesell.net
Then one day write and tell me how YOU achieved more than 71 sales in two days. I look forward to receiving your letter.
Click here to get Make Your Words Sell.
August 10, 2000
About the author:
Allan Gardyne is the CEO of AssociatePrograms.com, a comprehensive directory of associate programs. The free Associate Programs Newsletter has been named top marketing newsletter on the Internet by BestEzines.com.
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