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Affiliate Metrix Summary ReviewRecently I was lucky enough to get my hands on a copy of Shawn Collins' Affiliate Metrix Executive Summary. My first impression is that, despite its brevity, the report is thoroughly useful for affiliate program managers. This report is the result of a survey of 145 affiliate program managers from a cross-section of the industry. They were asked 46 multi-choice questions, and the combined results are displayed in a series graphs. The summaries at the end give insight into what the statistics mean, and where the industry is headed. This report would be useful for anyone who is interested in comparing their affiliate program with others in the industry. It will especially useful if you're planning to start up an affiliate program and want some ball park figures to play with. This report contains all the processed statistics, including:
The report also considers whether affiliate applications should be approved automatically or manually, something that becomes an issue when most of the affiliates in any particular program seem unable to achieve a single sale. Of special interest are the findings about the relationship between the number of staff, their salaries, and how productive the affiliate program is. Anyone running or setting up an affiliate program needs this report. It will enable you to see how your affiliate program competes with other programs out there, and to set achievable goals to work towards. Plus, you'll discover one of the most valuable things this report highlights - the single best way to promote an affiliate program, and how surprisingly few program managers are even aware of it. Get the Affiliate Metrix Executive Summary now: |
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