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LifetimeCommissions.com Newsletter #8
http://www.LifetimeCommissions.com

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The difference between a good web site and a bad
site is obvious, but how can we tell? Are YOUR sites
in the bad category?

Here I offer some pointers, so that the experienced
ones out there can refresh their memories, and the
newbies out there won't suffer a painful learning
curve.

Date: 19 November, 2001

Contents:

1. The difference between good and bad
2. How to write search engine friendly content
3. Yahoo features Overture's listings
4. Programs added in October 2001

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1. The difference between good and bad
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The main things that set a good site above a bad site, from both the visitor's perspective, and the designer's, are layout, content, and how search engine friendly your site is.

A good clear layout is vital. Don't make your site too busy - it should be immediately obvious what your site's name is, and what it's about.

When you lay out text, don't make it scroll right across the screen. Put it in a table of about 500 to 600 pixels wide, so that each line breaks at about sixty characters.

It's rude to make your visitors strain their eyes to read long lines or force them to resize their browser to prevent it. Please don't.

Color is important too. Be consistent. Reading from a computer screen is painful, so make it as easy to read as possible. Black on white or near white is the easiest to read.

Text is the cornerstone of your web site. You need a substantial amount of content to feed to the search engines, to the directories, and to your visitors - that is if you want them to come back!

It is also extremely unlikely that the big directories, especially Yahoo, will list you unless you have a substantial amount of content...

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2.How to write search engine friendly content
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When it comes to actually writing your content, you should craft it from a search engine perspective.

Search engines are where most of your new visitors will come from, so it's vital you take them into account when you design your site.

Write your text separately from your HTML, and then once it's complete, add HTML, and turn it into a web page.

It'll save you a lot of time, as you won't be tempted to fiddle with the design all the time.

When you come to write a page, you need to figure out what you want to say, research it, plan it, and then write it.

Part of your research should include finding appropriate keywords to optimize your page for. Use a tool such as Overture's Search Term Suggestion Tool to find popular key phrases to target.

Overture's Search Term Suggestion Tool:
http://inventory.overture.com/d/searchinventory/suggestion/

Select two, maybe three keywords for your page to focus on, and write your page using them frequently.

Put them in the title, headings, and throughout the main body of your content.

You should select other keywords for the other pages in your site. That way you'll have a number of different pages with different content coming up under different key phrases in the search engines.

When writing a keyword focused page, don't use the keyword too much, as it will seem unnatural to the human eye. A delicate balance must be struck between search engine friendly, and human friendly text.

Make your content useful, as that's what will attract more return visitors. Endless hype and a thousand exclamation marks will not make your visitor trust you, and won't put them into a mood to buy.

When you offer useful, genuine advice, your visitors are much more likely to trust you when you make your personal recommendation of a product, and more likely to buy from you, and in the end, earn you that commission.

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For a more complete guide to Search Engine Optimization, subscribe to Sumantra Roy's excellent and free 5 day Search Engine Masters' course. Get it here:

http://AssociatePrograms.com/free-downloads/se-masters.html

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3. Yahoo features Overture's listings
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Yahoo will now feature Overture's Premium Listings at the top of their search results. If you've got premium listings, you could be in for a jump in your traffic.

http://www.ecommercetimes.com/perl/story/14772.html

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4. Programs added in October 2001
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CyberWave
PromotionStat
I-Cop Rapsheet
Your Prince
Extremewebs Ecommerce Solutions

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CyberWave
Category: Marketing
Star Rating: *****
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i072

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This is the program to sell all the Cyberwave Media products, including:

Amazing Pop-Ups
The Online Marketing Letter
Anatomy of a Marketing Roll-Out

Affiliate Program pays 40% lifetime commissions whenever you sell any product to a referral. Provides good marketing materials, e-mail notification when a sale is made and linking to individual products.

Tracks by cookie, IP address, sessions, and database cross checking. Also tracks off-line sales made through phone, fax, and mail-in orders.

http://lifetimecommissions.com/cgi-bin/url.cgi?i072

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PromotionStat
Category: Internet Services
Star Rating: ****
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i076

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PromotionStat provides quality tracking facilities for ads, pay per click search engines, and more.

Affiliate program pays 10% residual commissions on all payments referred customers make. Uses short referral URLs.

Tracks by cookie, CGI scripts, sessions, and your affiliate ID goes in your referrals' profile after sign-up.

http://lifetimecommissions.com/cgi-bin/url.cgi?i076

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Your Prince
Category: Health & Beauty
Star Rating: ***
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i075

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YourPrince.com is an on-line dating site that takes a "modern approach" to finding a life partner.

Affiliate program is two-tier and pays 20% commission on and 10% residual commissions on all recurring membership fees.

Tracks by cookie until sign-up, when your affiliate ID goes in your referrals' profile.

http://lifetimecommissions.com/cgi-bin/url.cgi?i053

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Extremewebs Ecommerce Solutions
Category: Internet Services
Star Rating: ***
URL: http://lifetimecommissions.com/cgi-bin/url.cgi?i064

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Extremewebs markets a complete e-commerce solution, which includes a shopping cart, hosting, and payment gateway.

Pays $4 residual commission on all monthly service fees.

Tracked by cookie, and your affiliate ID goes in the customer's profile in Extremeweb's database. E-mail notification when a referral signs up.

http://lifetimecommissions.com/cgi-bin/url.cgi?i064

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5. What's holding you back?
======================================================

"Empty pockets never held anyone back. Only empty heads and empty hearts can do that."

-Norman Vincent Peale

Christopher Pearce,
LifetimeCommissions.com
http://www.LifetimeCommissions.com

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